Amanda Coulson
CEO & Founder
I run the business alongside my business partner Paul Goodchild. As well as being the CEO, I am a Business Coach.
Following a successful career within recruitment across East Anglia, my passion and determination to make a difference led me to establish SVC in 1999. The key priority is to exceed customers’ expectations. Some highlights, Essex Countywide Business Woman of the Year in 2010. And becoming a qualified ILM Trainer and Executive Business Coach.
Something about me:
I love being an aunty. ‘Aunty Panda’ has stuck and sometimes my staff refer to me as this - a name I cannot shrug off anymore so learned to love it!
Paul Goodchild
Managing Director
As well as the managing director, I'm a Chartered Safety & Health Professional (CMIOSH), and co-founder of SVC Safety Solutions.
I work within different industry sectors offering the highest level of H&S support and guidance. A Chartered Member of the Institute of Occupation Safety and Health (IOSH), I have over 20 years management and operational experience as a Health and Safety Practitioner. I have been part of SVC since 2006. In 2017 I became Managing Director of SVC Solutions and Partner of SVC Safety Solutions LLP alongside Amanda Coulson.
Something about me:
I am a keen member of the gym and I believe fitness can get you through the hard times and keep you on point.
Sarah Ferguson
Account Manager
I have extensive accounts experience gained over 38 years! I look after the company’s finances and payroll.
I started working for SVC in 2017 as the Accounts Manager. I run the day-to-day accounts and payroll, providing monthly management accounts, and supporting Amanda and Paul where required.
Something about me:
In my free time I like to do gardening, go for walks and visit national trust properties.
Charlotte Flatman
Head of L&D
As Learning and Development head, I run our training division and deliver some of our courses. I also help clients with team performance.
I help clients with training needs analysis and initiatives for staff development congruent with business needs and future growth across all different industry sectors. I'm also an ILM-approved Tutor and IQA, responsible for managing all aspects of our ILM Centre. My passion is developing people in the workplace and watching their progression with years of delivering qualifications and long-term learning programmes. Fully CIPD-qualified HR Professional with a Postgraduate Diploma in Human Resource Management, I have over 14 years of experience in human resources. I understand both commercial needs and effective people management.
Something about me:
On leaving school, I trained and qualified as a Veterinary Nurse! I like spending time with my horses and managing my rare-breed sheep flock.
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Sarah Cronin
QHSE Consultant
As a QHSE Consultant, I provide advice & support to our clients to help them fulfil their EHS legal compliance obligations as well as help clients implement & maintain management systems such as ISO. I have recently joined SVC in 2023.
I have been working in QHSE for 6+ years in a variety of industries including agriculture, food manufacturing, motorsport & automotive manufacturing, and concrete manufacturing. I hold qualifications as NEBOSH General, Fire & Environmental Certificates, and am a Technical Member of IOSH. With regards to Management systems, I have hands on experience with implementing the requirements for food safety standards such as BRC, Red Tractor, F2F, Global Gap and with ISO standards including ISO 9001, ISO 14001 & ISO 45001. I hold qualifications in BRC internal Auditing, ISO 14001 Lead auditor and ISO 45001 Lead auditor.
Something about me:
I was a Petty Officer Weapons Engineer in the Royal Navy and it has shaped the person I am today. There is no ‘I’ in Team!
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Julia Palmer-Randle
Business Manager
I am the ‘go to person’ to find candidates for Specialist, Executive and Technical hard to fill roles.
I joined SVC in 2005 and have over 25 years of experience in recruitment. I have established strong bonds with the Engineering, Manufacturing and Technical industries, my clients go back to 1996! I believe that today’s candidate, could be tomorrow’s client – so always treat everyone with honesty and integrity.
Something about me:
I’m a bit of a sci-fi geek and love everything to do with Stargate. I'm a volunteer / senior steward for an events company - who I featured with in the Guinness Book of Records!
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Dan Walker
Senior Recruitment Consultant
I’m the go-to person for supporting clients with the recruitment of key staff across the Industrial and Engineering sectors, taking the stress out of the hiring process and delivering results they can rely on.
With 8 years of experience in recruitment, I’ve built strong relationships across the Engineering, Industrial and Manufacturing industries. Having recently joined SVC Solutions, I bring a fresh perspective alongside a proven track record of helping clients secure and retain the right people for their business. I pride myself on being easy to deal with and approachable, while maintaining a strong focus on relationship building. I believe that understanding both client and candidate needs is key to creating long-term success and strong retention.
Something about me:
Outside of work, I’m a big football fan and enjoy a bit of gaming in my downtime. I also have a dog called Edwin and a campervan, and I enjoy getting away for the occasional weekend escape.
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April Mountier
Recruitment Consultant
With over 5 years experience - I am the go to person for Industrial and Commercial recruitment. I have experience in helping companies source and manage temporary staff contracts.
I joined SVC in 2026 with around five years of experience across the FMCG and warehouse sectors. I have strong knowledge of logistics, operations, and fast-paced working environments, with a focus on efficiency and reliability. I focus on achieving great customer service and go the extra mile for you clients and candidates.
Something about me:
In my younger days I was very active I used to do horse riding and figure skating taking up a lot of my time. I now focus more on traveling and my family.
Hannah Dodd
Training & Development Consultant
I enjoy building genuine relationships with businesses and helping them unlock the potential of their people.
As a Training & Development Consultant at SVC Solutions, I work with organisations to understand their goals and connect them with practical learning and development solutions that support long-term success.
Every business is different, so I believe the best outcomes come from listening first, understanding challenges and finding solutions that make a real difference.
Alongside my role with SVC Solutions, I also support organisations through BizzFest, creating opportunities for businesses to connect, collaborate and grow through sponsorship, exhibiting and networking.
Something about me:
Outside of work, I’m happiest spending time with family and friends, preferably somewhere near the coast with my dog, Mrs Moon in tow! I love good food, good wine and frequent city breaks in my diary!
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Murphy Coulson
Head of Well-being
I ensure that everyone is feeling on top form, that when things are pressured I bring them all back to reality.
I am a great listener, and keep the ship and crew on track. I have mastered the “look”; all I have to do is give them that "look" and they know what to do. I am calm under pressure, the training I have received from SVC has been amazing and I have picked everything up so quickly. I simply charm them out of the trees, I am really great at that.
Something about me:
Well, you might not believe this but I have super powers, I can make any situation positive just with my charming personality.